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It was announced in February 2011 that would acquire dating site Ok Cupid, diversifying its portfolio of dating sites with a non-subscription based site.Ok Cupid’s co-founder and CEO Sam Yagan remains CEO of the site. In May 2011, announced a planned public tender offer for all outstanding shares of Meetic S. In September 2011, invested a 20% interest in Zhenai Inc., a leading Chinese dating site.This is due to the company overspending on expansion and overhiring.

With these problems at the company, Zoosk canceled its IPO in December. To improve revenue, the company decided in November 2014 to require a paid membership to send messages.

To verify a photo, users are asked to take a video selfie in order to record their appearance from multiple angles.

In late 2005, in the United States entered into a strategic partnership with Dr.

Phil on a new US marketing campaign called "Mind Find Bind", a monthly subscription program that members can pay an extra fee to access.

In 2012, announced Stir, a service that brings members together in thousands of events across the country.