2017 model clearance, low finance rates, and a great supply....
YTD is 304,810, an increase of 24,352 cars ( 9.1%) over 279,4.
Subaru is also announcing rates on 2018 models even before the cars arrive.
The Subaru GTP trade in values are strong, and while trading a near new car costs money, with a strong trade in value on one end and discounted price on the 2018 on the other end, the amount is reasonable given the new features.
And going forward, the new 2018 Outback, Crosstrek, and Legacy will hold their value better than the 17 and prior models which instantly seem dated.
Crosstrek got the same upgrades as the Outback and sales are 12,823, up 45% over 8/2016. We're already seeing some late model, almost new Outbacks and Crosstreks traded in for the new 18s.