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Due to societal trends and deceased stigma, online dating is now one of the most common ways for adults of all ages to find a romantic partner (Rosenfeld & Thomas, 2012; Stephure, Boon, Mac Kinnon, & Deveau, 2009).
Indeed, popular media report that more older adults are finding dates online (Watson, 2013) with one source claiming that adults aged 60 and older represent the largest growing segment of adults using online dating websites (Ellin, 2014).
Few studies have examined age differences in dating self-presentations (e.g., Alterovitz & Mendelsohn, 2009; 2013; Mc Williams & Barrett, 2014) and have relied on content analysis and qualitative analysis.
A systematic quantitative analysis of the language adults use in dating profiles may further illuminate motivations to date at different ages.
Predictions in this study were derived from three key theories—sociocultural theories, evolutionary theory, and socioemotional selectivity theory.