This straightforward method is just as good, contrary to obsolete popular belief, as a face-to-face testing session for most purposes.
No, you can’t see participants’ facial expressions, and yes, your participants must have high-speed internet; but facial expressions aren’t usually of much practical use for design feedback (you’ll have to trust me there), and high-speed internet is fast becoming the norm.
Where on this page would you click to find information about the sofa?
” There are many variations on this type of tool: Some tools automatically monitor user behaviors; some ask users to manually indicate when they’ve accomplished a task.
A serious caution: Almost all of these services supply the participants from a “research panel,” a small army of paid participants who may not reflect your real users, and who may not care about using your interface at all, both of which can affect feedback validity.