Facebook also allows Tinder to begin with a circle of people you might know (or at least know ).
And when you view a potential match, you see your mutual friends right below their face.
I talked to Tinder co-founders Sean Rad and Justin Mateen to dissect the design philosophies behind their meteoric app, which has generated 20 million matches since September.
Here’s what they said: The old aphorism “you need to know the rules in order to break them” is an idea at the very core of Tinder’s approach to design in your pocket.“It’s important to understand that when you’re designing a product for mobile, the behavior for mobile–and the rules and expectations for users–are very different than on the web,” Rad says.
taking the expectations people have in other apps.” is superficial.“We want to create experiences that emulate human behavior. If you find a connection, you continue to understand, ‘what are our common interests, our social groups? Tinder might design from the gut–from what people expect and what they seem to do–but they iterate from the brain.