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Your content may be good as is, but a little keyword research and integration can have a big impact on search engine rankings and traffic.

Scan through your content and pick out the main topics covered in your post.

Sure, you could just type your blog post’s headline into all of your social site’s status boxes, include your shortened link and call it good. Realize that each social site is a bit different (environment, social etiquette, audience demographics / psychographics).

To get started, locate your blog’s RSS URL and plug that into the following: Facebook Business Page – In your applications area, search for the “Social RSS” application and get it set up to publish your content to your Facebook page wall automatically.

Linked In Personal Profiles – Look for “Blog Link” or “Word Press” in the applications section on your profile page and set it up to auto-post your content to your Linked In profile.

You’ve just finished writing a great new blog post.

You’re excited that you’ve shared your ideas and expertise with the world. As we work with companies to develop a regular content marketing and social engagement routine, blogging is always key.

I’ll often schedule four to five updates with different headline variations all at once to post throughout the week.